Enhancing Market Communication for Betting Games
This project focused on designing and researching marketing communication strategies for sub-games within an online betting platform. The goal was to create distinct visual identities that improve differentiation between various games, ensuring a more engaging and user-friendly experience.
Through extensive research in gamification and user satisfaction, a reward system was developed to enhance player engagement and encourage continuous interaction.
Innovative Visual Solutions for Engagement
A key aspect of the project was designing an innovative way to present winners after each game, adding to the platform’s dynamic appeal. The goal was to create an immersive experience that fosters excitement and user retention.
Additionally, a dedicated website for Chalkine’s clients was developed, featuring structured information and visually compelling design elements that simplify access to services and content. The final outcome strengthened the platform’s market presence and enhanced user interaction through intuitive design and strategic branding.
