Industry

Gaming / Digital Entertainment

Client

Kino Tesla for PLAYHERA

Role

UX Design / UI Design / Visual Communication

User Experience and Interface Redesign for an Online Gaming Platform

Industry

Gaming / Digital Entertainment

Client

Kino Tesla for PLAYHERA

Role

UX Design / UI Design / Visual Communication

Transforming the Online Gaming Experience

This project focused on a complete transformation of an online gaming platform, aiming to enhance the user experience and optimize the platform’s structure. Extensive user research and behavioral analysis helped identify key audience segments, leading to a strategic reorganization of content architecture for improved navigation and functionality.

Enhanced UI, Gamification, and Community Engagement

The redesign introduced new user interface elements to increase interactivity and user engagement. A refined communication system was implemented to foster dynamic and continuous exchanges within the gaming community. Additionally, a reward system based on gamification principles was developed to drive long-term user loyalty. Custom graphic elements were designed for specific subpages, ensuring a seamless visual experience tailored to different user groups and reinforcing the brand’s identity.

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